AMBER

Amber is a high-end Middle Eastern inspired restaurant in which every menu item includes honey. The name Amber stems from the rich color of honey, yet perfectly ties into the color pallets of Middle Eastern pattern-work that flows throughout the entire brand.

Packaging and various products were created to be used at the restaurant including a unique shopping bag, six varieties of honey each with a unique laser cut label, a golden honey dipper, a sample six pack of honey, and three wines each with a unique hand-etched pattern, while the menu utilizes Japanese stab binding with laser cut tip-ins unique to each of the spreads.

Additionally, a responsive one page website was created using Adobe Muse followed by a series of three 15 second animated web banners created in Edge Animate to act as web advertisements for the restaurant.

DELIVERABLES

branding, packaging, web design, web banners

ART DIRECTION

Scott Laserow