BITTY BACS

Bitty Bacs is an animated advertisement for an app game I created. The concept behind this project was to create a piece that addressed gender inequality, so I chose to focus on gender inequality in schools. Bitty Bacs encourages young girls to embrace their love of science through the exploration of the microscopic world of bacteria. Each Bitty Bac is designed to mimic the appearance of real bacteria, yet stylized in a way to make them fun and inviting. Overall, the game allows young girls to act as a scientist through their explorations and discoveries in the game.

DELIVERABLES

animation, illustration

ART DIRECTION

Abby Guido

RECOGNITION

AIGA Flux Design Competition: Winner, Web/Interactive

One Club Young Ones: Semifinalist

SHOWCASES

Creative Conscience