HOT WHEELS MONSTER TRUCKS LIVE GLOW PARTY
I had the privilege to work alongside our Live Events team to strategize, art direct, and launch the Hot Wheels Monster Truck Live Glow Party: a first-of-its-kind show met with sold out crowds and national news coverage.
The Glow Party became our highest selling event in 2022, setting records in both paid tickets and revenue, and setting a gross revenue record during our pre-show Crash Zone. Within our first weekend, we had our first-ever sell out AND sold over 4,400 more tickets than the next highest US show in 2022! These incredible stats have led the show to grow beyond our wildest dreams: what started as an exclusive single-weekend event in Illinois has grown so successful to the point of launching an international tour through 2023!
Below is a showcase of assets I have been fortunate enough to strategize, art direct, and create.
LOGO DESIGN
Full Color and Single Color alt execution
GLOW PARTY EVENT SIZZLES
After the GLOWing success of the first shows, it was decided to expand the Glow Party to an international tour throughout 2023. This called for immediate marketing development, including the production of sizzles to be used for our web sites, social media, marketing campaigns, TV Commercials, and beyond.
TOUR DATE RELEASE AD
A BRAND NEW TRUCK INTRO VIDEO
With the introduction of Gunkster into our show, I was tasked with creating a Gunkster theme song with a completely unique sound to match his taunting, chaotic personality! After art directing and overseeing the production of the theme song with our internal sound studio, I then worked to conceptualize, storyboard, and art direct the intro video to play during the Glow Party as Gunkster speeds out into the arena!
STORYBOARD DEVELOPMENT
SOCIAL MEDIA
Using our regular Hot Wheels Monster Trucks Live key art as the foundation for these new assets, our goal was to push the neon lights, laser show, and all the incredible colors to capture the energy and excitement of our new show! These brand new social posts have produced the highest performing KPIs compared to any other Hot Wheels Monster Trucks Live social post to date!
DEVELOPING THE SHOW
My role also consisted of making sure our brand came to life in the most glowing way possible throughout the show. From lighting selection, paint selection for all set objects, costume review and approval, consumer product development, and more, I made sure the experience for our audience came full circle.
