HOT WHEELS MONSTER TRUCKS BRAND IDENTITY

I had the privilege to strategize, art direct, illustrate, and design the 2023 rebrand for Hot Wheels Monster Trucks in a completely new aesthetic that would capture the spirit and energy that is undeniably Hot Wheels Monster Trucks!

I am honored to share a selection of assets below showcasing a brand new visual direction for Hot Wheels Monster Trucks!

AWARDS & RECOGNITION:

Graphic Design USA Winner- Branding & Identity

 
 

KEY ART

 

OMNICHANNEL ASSETS

 

PACKAGING EXAMPLES

 
 
 

LIMITED EDITION CONSUMER PRODUCT LINES

 

E-COMM ASSETS